The Direct Marketing Association (DMA) today announced plans to enhance DMAChoice, with the latest evolution of DMA’s Mail Preference Service (MPS), and remove the USD 1 verification fee online, to help consumers decide what catalogs they receive in their mailbox. The USD 1 charge had been an integral part of the MPS validation process.
For the first time, DMA will allow consumers to opt out of mailing
lists by individual brands for free online through DMAChoice, accessible to
consumers at http://www.dmachoice.org. In addition, consumers will be able to
select the catalogs they do wish to receive. DMAChoice has been enhanced to
provide consumers greater choice and will assure the catalog community with
the most reliability, security, authenticity, and control.
The service will allow consumers to choose individual brands and
catalogs they no longer want to receive through the website, an extension
of the service already available to consumers via mail.
DMAChoice is part of DMA’s broader initiative to meet consumer concerns over volume and choice in the receipt of mail. DMA recently announced its new Commitment to Consumer Choice (http://www.dmaccc.org/Home.aspx), a set of guidelines that apply to all DMA members using mail to communicate with consumers. The DMA Board also adopted the Green 15 (http://www.the-dma.org/Green15Toolkit/), a resolution calling all members to implement 15 business practices to deliver environmental benefits.
The Direct Marketing Association (DMA) today announced plans to enhance DMAChoice, with the latest evolution of DMA’s Mail Preference Service (MPS), and remove the USD 1 verification fee online, to help consumers decide what catalogs they receive in their mailbox. The USD 1 charge had been an integral part of the MPS validation process.
For the first time, DMA will allow consumers to opt out of mailing
lists by individual brands for free online through DMAChoice, accessible to
consumers at http://www.dmachoice.org. In addition, consumers will be able to
select the catalogs they do wish to receive. DMAChoice has been enhanced to
provide consumers greater choice and will assure the catalog community with
the most reliability, security, authenticity, and control.
The service will allow consumers to choose individual brands and
catalogs they no longer want to receive through the website, an extension
of the service already available to consumers via mail.